BALDERJAHN,I., Marktreaktionen von Konsumenten. Berlin 1993.

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The small series “AVKB-Edition” will additionally bring together some texts, monographs and bibliographies that are out of print or difficult to access and make them available as reprints in hardback book form.

BALDERJAHN,I., Marktreaktionen von Konsumenten. Berlin 1993.

BALDERJAHN, Ingo,

Marktreaktionen von Konsumenten. Ein theoretisch-methodisches Konzept zur Analyse der Wirkung marktpolitischer Instrumente. 1. Aufl. Berlin, Duncker & Humblot, 1993.

16 x 23 cm. 310 S. Tab., Abb.; 310 S. (Schriften zum Marketing, 33). ISBN 9783428076499.

Order Number: 7731VB

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